Happy Camper



The main objective of this website was to establish an engaging and user-friendly e-commerce platform for a CBD brand, featuring a diverse selection of CBD products for customers. Our primary focus was to ensure a seamless shopping experience, cultivate trust, and foster brand loyalty among our customers.

Research and Analysis:

Throughout the project, I maintained close collaboration with the two business owners, striving to align the website with their vision. Additionally, I conducted thorough research on competitors’ websites, identifying industry best practices. To gain further insights into customer behavior and preferences, I delved into online reviews of similar local businesses. With this research in hand, I crafted a user persona that accurately represented the target audience – health-conscious individuals seeking high-quality CBD products for various needs.

Information Architecture:

To enhance user experience, I devised a clear and intuitive website structure, incorporating well-organized categories that facilitated seamless exploration of various CBD products. This process involved crafting a wireframe and an interactive prototype, enabling visualization of the website’s new layout and user flow, ensuring a smooth and user-friendly experience.

Visual Design:

Employing a clean and visually appealing design, I sought to convey the brand’s values while establishing a sense of trust and professionalism. By incorporating calming colors and imagery, the design harmonized perfectly with the CBD theme. To optimize the user experience, I ensured the website’s responsiveness, allowing for seamless shopping experiences on mobile devices, catering to users on the go.

Accessibility and Inclusivity:

Creating an inclusive website is essential, and adhering to accessibility standards plays a crucial role in achieving this goal. This involves incorporating appropriate alt text for images and selecting contrasting colors to make the content easily accessible and comprehensible to all users, regardless of their abilities or disabilities.

Results: Happy Camper Website

The Happy Camper e-commerce platform witnessed a notable increase in user engagement, alongside improved conversion rates, and received positive customer feedback. Users particularly appreciated the user-friendly interface, seamless shopping experience, and the informative product pages, all contributing to an overall positive user experience on the site.